Vietnam’s MICE tourism: A complete guide for business travelers

Contents

1. Why is Vietnam ideal for MICE tourism?

Vietnam travel offers everything you need for a successful event, from stunning landscapes to modern infrastructure and exceptional hospitality. You will find a wide range of settings in Vietnam, from pristine beaches and UNESCO-listed heritage sites to urban centers. This mix of natural beauty and rich culture makes every event a memorable experience.

Infrastructure is a key advantage of Vietnam’s MICE tourism. Major cities like Hanoi, Ho Chi Minh City, and Da Nang boast world-class convention centers, modern hotels, and well-connected roads. Many tourism businesses are leveraging technology to enhance MICE services. Vietnam’s stable political environment and the warm hospitality of its people create a welcoming atmosphere for international guests. Costs are another big advantage, as Vietnam offers competitive pricing compared to other MICE destinations in the region.

MICE in Vietnam promises a fulfilling experience (Source: Collected)

These strengths have put Vietnam’s MICE tourism in the global spotlight. At the 4th World MICE Awards in Germany (March 2024), Vietnam was recognized as Asia’s Leading MICE Destination and the Best Corporate Retreat Destination in Asia. Industry leaders like Vietnam Airlines and Vietravel also received awards for outstanding MICE services, further cementing the country’s reputation as a top-tier business event hub. 

Read more: Business trip to Vietnam: Key locations and must-know tips

2. Types of Vietnam’s MICE tourism

There are four main types of Vietnam’s MICE tourism, each catering to different business needs:

• Meeting tours: Perfect for companies looking to blend work with travel, meeting tours allow you to host business meetings in modern venues while enjoying Vietnam’s stunning landscapes. This type of tour helps participants stay productive while also having time to relax.
• Incentive tours: Incentive tours are a great way to reward employees with unforgettable experiences. Vietnam offers everything, from beach resorts to cultural sites. These trips not only show appreciation but also boost motivation, strengthen relationships, and inspire creativity.
• Conference tours: Designed for large-scale events like international conventions, trade gatherings, and global summits, conference tours take full advantage of the infrastructure of Vietnam’s MICE tourism. Cities like Hanoi and Ho Chi Minh City offer state-of-the-art convention centers, hotels, and full-service event support, ensuring a smooth experience for attendees.
• Exhibition tours: Ideal for product launches, trade shows, and cultural festivals, exhibition tours benefit from Vietnam’s dynamic cities. Vietnam provides flexible spaces to meet your needs, whether you seek a large exhibition hall or a scenic outdoor venue.

Vietnam MICE tourism caters to every business need (Source: Collected)

More on: MICE in travel: A comprehensive guide for corporate events 

3. Top destinations for MICE tourism in Vietnam

3.1. Hanoi

As Vietnam’s political, economic, and cultural hub, Hanoi blends tradition with modernity. The city’s rich heritage spans over a thousand years, offering cultural tours, craft villages, and eco-resort stays. It is an ideal place to mix business with local experiences, making it a key destination for Vietnam’s MICE tourism.

Hanoi has hosted major global events like the APEC Summit, the USA-North Korea Summit, and SEA Games. This proven track record makes it a strong choice for large-scale events.

Among the many Hanoi event venues, Almaz Convention Center Hanoi stands out for its Baroque architecture and top-notch facilities. It features 9 event spaces, including spacious ballrooms and private meeting rooms. With a capacity of over 1,600 guests, Almaz is ideal for corporate galas, high-profile conferences, and themed banquets. Every event is delivered with professionalism and sophistication here.

Almaz Convention Center Hanoi is a leading venue for MICE in Vietnam

3.2. Quang Ninh

Quang Ninh is emerging as a key player in Vietnam’s MICE tourism, offering modern infrastructure and seamless connectivity. With Vietnam’s largest highway network, you can easily travel between Mong Cai Border Gate, Van Don, Ha Long, Hai Phong, and Hanoi. The province is also home to international-standard seaports and airports, ensuring convenient access for both domestic and international guests.

Quang Ninh provides a stunning backdrop for post-event excursions. Ha Long Bay, a UNESCO World Heritage Site, offers breathtaking scenery. Islands and spiritual retreats add to the province’s charm. Whether for business or relaxation, Quang Ninh enhances every MICE event with unforgettable experiences.

If you are looking for a premium venue, Vinpearl Resort & Spa Ha Long is an excellent option. Located on Reu Island, it is Northern Vietnam’s first and only overwater resort with panoramic views of Ha Long Bay. The resort features eight banquet halls and meeting rooms, accommodating over 1,700 guests. Its luxurious setting and well-equipped facilities ensure a memorable MICE experience. 

Vinpearl Resort & Spa Ha Long showcases the best of Vietnam’s MICE tourism

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3.3. Nha Trang

When discussing the top destinations for Vietnam’s MICE tourism, Nha Trang deserves a spot on the list. 

The city offers great accessibility and infrastructure. Cam Ranh International Airport, well-developed roads, railways, and sea connections make travel easy for both domestic and international visitors. Nha Trang boasts nearly 800 accommodations with over 36,000 rooms, including more than 100 three-to five-star hotels and resorts. The city’s MICE-friendly policies, such as allowing large tourist vehicles to enter the city even during rush hours, further enhance its appeal.

Nha Trang’s stunning coastline makes it an excellent choice for team-building activities, while live music and fine dining can elevate any corporate gathering. Many businesses also combine their events with city tours to famous landmarks, making the trip even more rewarding.

For a seamless event, come to Vinpearl Nha Trang Convention Center on Hon Tre Island. This venue offers breathtaking views, fully equipped meeting rooms, and a professional team to handle every detail. To complete your MICE journey in Nha Trang, you should take advantage of the offerings that Vinpearl Nha Trang brings. After the event, you can unwind at VinWonders Nha Trang, explore Vinpearl Harbour, relax at Aquafield Nha Trang, or tee off at Vinpearl Golf Nha Trang. 

Vinpearl Nha Trang enhances the appeal of Vietnam’s MICE tourism

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VinWonders Nha Trang is the ultimate destination for excitement

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3.4. Hoi An

For a destination that blends heritage with modern facilities, Hoi An shines in Vietnam’s MICE tourism. With Hoi An Ancient Town – a UNESCO World Heritage Site, the city offers a unique setting. Its well-preserved architecture, scenic rivers, and rich culture create an inspiring atmosphere for business events.

MICE tourism in Hoi An goes beyond the traditional. You can host themed events in the ancient town, banquets by the Thu Bon River, or incentive tours to the Cham Islands. Cultural experiences such as traditional craft showcases, art exhibitions, and heritage tours will add a special touch to your trip. Hoi An’s culinary scene also provides a great opportunity to introduce your guests to the local flavors.

If you are looking to host a flawless event, Vinpearl Resort & Golf Nam Hoi An is an excellent venue. It offers elegant meeting spaces, luxury accommodations, and professional services to ensure a smooth experience.

After hosting a successful event, Hoi An still offers plenty to explore. You can visit VinWonders Nam Hoi An for cultural displays, amusement rides, and live shows. Golf lovers can relax at Vinpearl Golf Nam Hoi An, enjoying a world-class course in a stunning setting amidst nature.

Vinpearl Resort & Golf Nam Hoi An is a perfect venue for Vietnam’s MICE tourism

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VinWonders Nam Hoi An is a must-visit for culture lovers

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3.5. Phu Quoc

Phu Quoc is another amazing destination for Vietnam’s MICE tourism. Named one of the world’s best islands by the travel magazine Condé Nast Traveler, it blends natural beauty with modern experiences.

The northern part of Phu Quoc is particularly ideal for MICE tourism. Its mix of forests, rivers, and beaches creates a stunning backdrop for conferences, team-building activities, and corporate retreats.

For large-scale events, Vinpearl Phu Quoc Convention Center is the island’s top venue. Located on Bai Dai Beach, it features many event spaces, capable of accommodating thousands of guests. This venue is perfect for high-profile conferences, grand galas, and elegant weddings. 

For a more serene experience, Vinpearl Resort & Spa Phu Quoc offers the Sunrise Ballroom which can accommodate up to 800 guests, along with studio rooms of various sizes. Nestled within a tranquil beachfront setting, it provides a perfect balance of business and relaxation.

Beyond meetings, Vinpearl Phu Quoc delivers unparalleled leisure experiences. You can explore VinWonders Phu Quoc, Vietnam’s largest theme park, enjoy wildlife encounters at Vinpearl Safari Phu Quoc, or experience vibrant nightlife at Grand World Phu Quoc. Golf lovers can unwind at Vinpearl Golf Phu Quoc, a golf course set against breathtaking coastal scenery. 

Vinpearl Phu Quoc is an excellent venue for Vietnam’s MICE tourism

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From water slides to roller coasters, VinWonders Phu Quoc has it all

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Enjoy an exciting safari at Vinpearl Safari Phu Quoc

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3.6. Da Nang

Recognized as Asia’s Leading Festival and Event Destination by the World Travel Awards in 2022 and 2024, Da Nang is a top destination for Vietnam’s MICE tourism. The city has well-developed infrastructure for tourism, featuring an international airport and over 100 four-to-five-star hotels.

Choosing Da Nang for your MICE event comes with exclusive incentives. The city provides personalized consultation, streamlined event procedures, and special welcome services to enhance your experience. Delegates also receive cultural performances, unique souvenirs, and exclusive discounts on accommodations and services.

More than just meetings, Da Nang offers a seamless mix of work and leisure. You can unwind on My Khe Beach, admire the dazzling Dragon Bridge, or explore Han Market for local delicacies.

3.7. Ho Chi Minh City

Ho Chi Minh City is a dynamic hub for Vietnam’s MICE tourism. It ranks among Asia’s top MICE destinations and was named Asia’s Leading MICE Destination at the World MICE Awards 2023 for the 4th consecutive year. This recognition highlights the city’s ability to host world-class conferences, exhibitions, and corporate events.

With well-developed infrastructure, Ho Chi Minh City ensures a seamless MICE experience. It offers a vast transportation network and numerous venues that can accommodate thousands of attendees. Currently, Ho Chi Minh City has nearly 3,230 accommodations, including around 200 hotels rated 1 to 5 stars.

Beyond its role in Vietnam’s MICE tourism, the city offers vibrant cultural experiences. You can visit historical sites like the War Remnants Museum and Notre-Dame Cathedral. For a modern touch, street food tours, shopping districts, and entertainment complexes await.

Ho Chi Minh City is a leading destination of Vietnam’s MICE tourism (Source: Collected)

3.8. Vung Tau

Vung Tau in Ba Ria-Vung Tau Province is an ideal destination if you are looking for a coastal city to host MICE events, known for its beautiful beaches. The province plays a significant role in Vietnam’s MICE tourism, particularly in Vung Tau City and Xuyen Moc District. These areas feature modern resorts and spacious venues capable of accommodating thousands of guests.

Ba Ria-Vung Tau Province has over 1,360 accommodations with more than 22,500 rooms. Among them, 76 hotels are rated 1 to 5 stars. Vung Tau has also received multiple ASEAN Clean Tourist City awards. This recognition highlights its commitment to a green environment. With ongoing infrastructure and service upgrades, the city is moving closer to becoming a globally recognized MICE destination.

3.9. Ninh Binh

Ninh Binh combines stunning landscapes with rich cultural heritage, making it a top MICE destination in Vietnam. Beyond meetings and conferences, the province offers many world-famous attractions. You can explore Trang An, Bai Dinh Pagoda, Thung Nham Bird Park, Mua Caves, Thien Ha Cave, and Hoa Lu Ancient Capital. Your MICE journey can also be enriched with traditional handicrafts, cultural performances, and local cuisine.

For events, Ninh Binh is fully equipped to meet MICE demands. The province boasts over 700 accommodations with more than 8,000 rooms, including luxurious 5-star hotels for large groups. Venues range from spacious halls in hotels to dedicated MICE facilities. Ninh Binh Convention Center and Bai Dinh Pagoda International Convention Center can each host thousands of attendees, further reinforcing the province’s role in Vietnam’s MICE tourism.

Ninh Binh is an ideal place for Vietnam’s MICE tourism (Source: Collected)

3.10. Phan Thiet

With ongoing infrastructure upgrades and strong government support, Phan Thiet is a rising star of Vietnam’s MICE tourism. The city sits along major transportation networks, providing easy access to Ho Chi Minh City and nearby regions. Future projects like the Dau Giay – Phan Thiet Expressway and Phan Thiet Airport will further enhance connectivity, making traveling to Phan Thiet even more convenient for MICE visitors.

Beyond accessibility, Phan Thiet captivates visitors with stunning beaches and vibrant festivals. The city offers a range of accommodations, from luxury beachfront resorts to well-appointed hotels, ensuring a comfortable stay for businesses. Many venues are providing local cuisine and dynamic entertainment for events. The warm hospitality further makes Phan Thiet an excellent place for MICE events.

Read more: Team building in Vietnam: Top destinations & essential guide

Vietnam’s MICE tourism is ready to elevate your next business event. The country offers rich culture, stunning landscapes, and a growing number of top-tier venues. Whether you are planning a conference in Hanoi, an incentive trip in Ha Long, or a corporate retreat in Nha Trang, you will find a perfect setting. Take advantage of Vietnam’s MICE tourism and create unforgettable experiences today!