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Vietnamese instant coffee

Vietnamese instant coffee: Flavors, brands & how to make

14/04/2025 1.282 views

Vietnamese instant coffee is a bold and flavorful experience deeply rooted in Vietnam’s rich coffee culture. Known for its strong taste, Robusta beans, and diverse products, Vietnamese instant coffee offers an authentic way to enjoy Vietnam’s signature brew.

1. Why choose Vietnamese instant coffee?

Vietnamese instant coffee has gained recognition for its rich flavor, quality ingredients, and affordability. With a deep-rooted coffee culture, Vietnam instant coffee offers an experience that stands out from the rest.

1.1. Flavor profile

Vietnamese instant coffee is mostly made from Robusta beans, which are known for their strong, full-bodied taste and high caffeine content. Unlike other Vietnamese coffee beans, Robusta provides a richer, more intense coffee experience with a slightly bitter yet smooth finish.

Vietnamese instant coffee is known for its rich, bold flavors

Vietnamese instant coffee is known for its rich, bold flavors (Source: Collected)

Vietnamese roasting techniques emphasize deep, dark flavors, often incorporating butter or other ingredients to enhance the aroma. Some Vietnamese instant coffee varieties even include condensed milk, sugar, or chicory, creating a well-balanced taste reminiscent of the traditional cà phê sữa đá (Vietnamese iced coffee). These unique elements ensure that every cup of Vietnamese instant coffee retains the bold and distinctive flavors that coffee enthusiasts love.

1.2. Convenience and affordability

One of the greatest advantages of Vietnam instant coffee is its convenience. Whether you’re at home, in the office, or traveling, preparing a cup is as simple as adding hot water. No need for special brewing equipment – just a sachet and a cup are enough to enjoy a flavorful coffee experience.

Despite its quality, instant Vietnamese coffee remains highly affordable. Many brands offer budget-friendly options that make it accessible to a wide range of consumers. This cost-effectiveness ensures that everyone, from students to working professionals, can enjoy premium coffee without overspending.

1.3. Variety of products

Vietnamese coffee producers continue to innovate, offering a wide range of instant coffee products to suit different tastes. Whether you prefer black coffee (cà phê đen), iced coffee (cà phê sữa đá), or multi-in-one blends like 2-in-1, 3-in-1, or even 5-in-1, there’s a product to match your preference.

Popular brands like G7 and Nescafe offer a variety of Vietnamese instant coffee products

Popular brands like G7 and Nescafe offer a variety of Vietnamese instant coffee products (Source: Collected)

From strong, unsweetened black coffee for purists to creamy, sweetened mixes for those who enjoy a smoother taste, the variety ensures that every coffee lover can find their ideal cup. This flexibility has made Vietnam instant coffee a favorite choice for international consumers looking for a convenient coffee experience.

Read more: Vietnamese coffee: A must-try specialty with an intensely strong taste

2. Best Vietnamese instant coffee brands

2.1. G7 Coffee

G7 Coffee is a product of Trung Nguyen Legend, one of the leading coffee companies in Vietnam. This brand is crafted from high-quality Vietnamese coffee beans and processed through a modern roasting and freeze-drying technology to preserve its distinct flavor.

G7 Coffee offers a variety of instant Vietnamese coffee products to cater to different consumer preferences, including G7 3-in-1 instant coffee, G7 cappuccino, and G7 black coffee. Currently, G7 Coffee is exported to over 60 countries and is stocked in major supermarket chains around the world. It is also served on all Vietnam Airlines flights and has been selected as the exclusive coffee brand for various international summits hosted in Vietnam.

G7 Coffee is widely available both locally and internationally

G7 Coffee is widely available both locally and internationally (Source: Collected)

2.2. Nescafé

Nescafé is a globally recognized coffee brand owned by Nestlé. Established in 1938, it has become a household name in Vietnam, offering a wide range of instant coffee options made from premium coffee beans. The brand utilizes advanced spray-drying technology to retain the authentic taste and aroma of coffee. Its product line includes Nescafé 3-in-1 instant coffee, black coffee, cappuccino, and latte. Nescafé’s instant coffee is known for its smooth and balanced flavor, making it a popular choice among Vietnamese coffee lovers.

2.3. Vinacafé

Vinacafé is one of the famous Vietnamese instant coffee brands, with a legacy dating back to the late 1970s. The brand uses Robusta beans sourced from Vietnam, processed through modern roasting and drying techniques to deliver a rich coffee flavor. Vinacafé offers a wide range of instant coffee products, including Vinacafé Gold Original and Vinacafé Wake-up. Known for its strong and aromatic taste, it is a preferred choice for many Vietnamese coffee drinkers.

2.4. Highlands Coffee

Founded in 1998, Highlands Coffee has grown into one of Vietnam’s most prominent coffee chains. The brand’s instant coffee is crafted from high-quality coffee beans and processed using advanced drying technology to maintain its distinctive aroma and flavor. Highlands Coffee offers a variety of Vietnamese instant coffee products, including 3-in-1 coffee, milk coffee, and black coffee. Its robust taste appeals to those who enjoy traditional Vietnamese coffee.

Highlands Coffee brings the authentic taste of Vietnam right to your cup

Highlands Coffee brings the authentic taste of Vietnam right to your cup (Source: Collected)

2.5. RockCafe

With over 20 years of experience, RockCafe combines coffee artistry with exceptional taste. The brand is dedicated to preserving the essence of coffee by carefully selecting and processing its beans. RockCafe’s instant coffee lineup includes unique flavors such as strong coffee, smoky coffee, coconut coffee, durian coffee, and iced coffee. This variety caters to a wide range of consumer preferences, offering both classic and innovative coffee experiences.

2.6. Coffee Concept

Coffee Concept specializes in premium Vietnam instant coffee, made from 100% pure coffee beans to ensure an authentic flavor. Its highlighted products include the 4-in-1 Coconut Milk Instant Coffee, which blends coffee with coconut milk for a unique taste. The 3-in-1 Vietnamese Iced Coffee captures the original taste of the traditional iced coffee. Another standout product is the 4-in-1 Durian Instant Coffee, which offers a distinctive fusion of coffee and durian flavor, providing an exotic coffee experience.

2.7. King Coffee

King Coffee is a premium Vietnamese instant coffee brand that sources its beans from the basaltic highlands of Buon Ma Thuot. The brand uses European roasting and drying technology to ensure quality coffee with a rich and smooth taste. King Coffee offers a range of instant coffee products, including 3-in-1 and 2-in-1 options.

King Coffee offers one of the best Vietnamese instant coffee products

King Coffee offers one of the best Vietnamese instant coffee products (Source: Collected)

2.8. The Coffee House

As one of Vietnam’s most popular coffee chains, The Coffee House has expanded its product line to include high-quality instant coffee in Vietnam. Their instant coffee selection includes iced coffee, black coffee, and latte. Available in supermarkets and online platforms, The Coffee House’s instant coffee offers convenience while maintaining its signature taste and aroma.

2.9. K-Coffee

K-Coffee is a relatively new player in the Vietnamese instant coffee market, produced by Phuc Sinh Corporation. The brand focuses on sustainability, sourcing its coffee from UTZ Certified farms and processing it in ISO and HACCP-standardized factories equipped with European technology. K-Coffee’s product lineup includes the 3-in-1 K-Coffee Delight, a creamy instant coffee blend, and the 2-in-1 K-Coffee Black, a strong black coffee option for those who prefer a bold taste. For coffee enthusiasts who appreciate authenticity, K-Coffee also offers 100% pure roasted coffee.

2.10. MacCoffee

MacCoffee, introduced to Vietnam in 1994 by FES Vietnam, was one of the first brands to popularize instant coffee in the country. Apart from instant coffee, FES also produces other convenient beverage options such as MacCereal and MacChocolate. The MacCoffee instant coffee is known for its aromatic taste. The brand continues to grow in popularity due to its affordability and quality.

MacCoffee is a perfect pick-me-up for busy mornings

MacCoffee is a perfect pick-me-up for busy mornings (Source: Collected)

Check out the signature Vietnamese iced coffee!

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3. Where to buy instant coffee in Vietnam & worldwide

Vietnamese instant coffee is becoming increasingly popular in international markets. You can easily find it in various places:

  • Supermarkets and grocery stores: These are the most common places to purchase Vietnamese instant coffee. Most large supermarkets and grocery stores in Vietnam have well-known instant coffee brands such as G7 Coffee, Vinacafé, Nescafé, and more. Abroad, you can find instant Vietnamese coffee at Asian grocery stores.
  • Traditional markets: Traditional markets are also a great place to buy instant coffee in Vietnam at affordable prices. However, it’s important to check the expiration date and the product’s origin to ensure its quality.
  • Online stores: E-commerce platforms such as Shopee, Lazada, Tiki, and others offer a wide selection of Vietnamese instant coffee at competitive prices with home delivery services. You can also buy it from international websites like Amazon or eBay.
  • Vietnamese specialty stores: Overseas, you can find Vietnamese instant coffee at stores that specialize in Vietnamese products. These stores are ideal for purchasing premium coffee options.
  • Official websites: Major Vietnamese coffee brands like Trung Nguyen Legend and Vinacafe have their own websites for online sales. These are reliable purchasing channels that often offer special promotions.
Vietnamese instant coffee is widely available in supermarkets

Vietnamese instant coffee is widely available in supermarkets (Source: Collected)

Discover some famous coffee shops in Vietnam!

4. How to make instant Vietnamese coffee

To enjoy a perfect cup of Vietnamese instant coffee, you can follow these simple steps to ensure the best flavor and texture every time:

  • Step 1: Pour the instant coffee into a cup (choose a larger cup if you want iced coffee).
  • Step 2: Boil water. Avoid a rolling boil to prevent bitterness. Aim for around 90°C.
  • Step 3 (Optional): Mix a little cold water with the coffee powder to create a smooth blend before adding hot water.
  • Step 4: Pour the hot water into the cup, stir until the coffee dissolves and foam forms, then stop.
  • Step 5: Add milk or condensed milk to taste, and ice and sugar for iced coffee. Enjoy.

Read more: Vietnamese drip coffee (ca phe pha phin): A local’s guide

Vietnamese instant coffee stands out for its bold flavor, quality Robusta beans, and diverse products that cater to every taste. Whether you are looking to enjoy a convenient cup at home, in the office, or on the go, brands like G7 Coffee, Nescafé, Vinacafé, Highlands Coffee, and others ensure that you can enjoy an authentic Vietnamese coffee experience anytime, anywhere.

When visiting Vietnam, don’t miss out on iconic destinations like Hanoi, Ho Chi Minh City, Phu Quoc, Nha Trang, Da Nang, and Hoi An. These cities offer not only rich experiences but also endless opportunities for fun and relaxation. For a truly unforgettable trip, consider visiting VinWonders, Vietnam’s premier chain of entertainment complexes which promise exciting attractions for all ages. After a day of thrill, you can unwind in luxury at the resorts and hotels of Vinpearl, where world-class facilities and stunning ocean views await.

VinWonders Nha Trang offers an exciting adventure for the whole family

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